What is juice concentrate? Juice concentrate starts out as whole fruit. The fruit is inspected and washed, and then it is mashed up until it is just a puree. Then, the pulp and seeds are filtered out, and the puree is heated up and pasteurized to prevent harmful bacteria from growing. Once pasteurized, if the juice concentrate is going to be sold as liquid concentrate, it is bottled and shipped off.
5 May 2020